Built in Britain

Driven for Fun

The MOKE story began over 60 years ago – from its early days as a British military prototype to becoming one of the world’s most recognisable leisure vehicles. The MOKE has evolved into a symbol of freedom, sunshine and effortless fun.

Today, MOKE International continues a new chapter: fully electric, beautifully engineered, and proudly built in Britain.

Where MOKE Began

The Mini Moke was first introduced by the British Motor Corporation (BMC) in the 1960s as a vehicle codenamed “Buckboard” – a lightweight, parachute-droppable air utility vehicle solution for the British Army. However, it didn’t quite make the cut.

With the success of the Austin Mini, also designed by Sir Alec Issionis, Mini Moke switched from military brass to rockstar royalty – famously beloved by the Beatles, and Bridget Bardot. A MOKE also featured in ‘The Prisoner’ starring Patrick McGoohan, a vehicle which later sold at auction in 2021 for £69,750.

A New MOKE Era

Following a complete redesign by acclaimed British designer Michael Young, MOKE was reborn in 2018, as MOKE International, at which time production recommenced in Europe.

The reimagined MOKE remained faithful to its origins and iconic design, whilst integrating a new four-cylinder fuel injection engine and upgraded suspension and braking, with the option of either manual or automatic transmission.

The Electric MOKE

In 2022, MOKE International launched the Electric MOKE, becoming the first automotive brand from the 1960s to go fully electric.

Designed and manufactured exclusively in the UK, the MOKE is an electric vehicle made for a global audience, those who have time to slow down and enjoy life’s journey.

The original MOKE still guides everything we build today. It’s all part of the MOKE DNA.

ORIGINAL SINCE 1964

A MODERN ICON, BUILT TRADITIONALLY

Every MOKE begins its life in Leamington Spa, England, where our small, highly skilled team handcrafts each vehicle with an elevated level of care and attention.

No automated production lines here.

EXCLUSIVE, INDIVIDUAL, RARE

We build a limited number of vehicles each year, preserving the exclusivity and charm that defines the MOKE experience. Each car is treated as an individual creation, a one of one for each of our discerning customers.

BUILDING A MOKE

The heart of a MOKE is its welded steel body; assembled using techniques that are derived from traditional English coachbuilding practices. Individual steel components are cut, formed, and welded together by experienced craftsmen who expertly understand the intricacies of these complex processes.

THE MOKE DESIGN

The original 1964 MOKE was designed to have no traditional doors, prioritising fast entry and exit, essential for military use. This original feature makes it a practical leisure vehicle today – be it as a resort runaround or an electric beach buggy.

QUALITY CONTROL

Before leaving the factory, every MOKE undergoes a rigorous quality inspection. Mechanical systems, electrics, fit and finish – everything is checked, signed off and verified.

This approach isn’t new, it’s part of MOKE’s history. The original MOKE had to function reliably in extreme conditions with minimal support, and that ethos still drives our approach to quality today.

Make MOKE History

Contribute your own story to MOKE’s history by designing your very own MOKE.

The MOKE can be customised from body colour and canopy to accessories and trims — you can make your MOKE completely your own.

Design your perfect Electric MOKE – start your journey today.