The Riviera Edit

15 | 07 | 2026

A love letter to endless summers.

Photographed by CARSSUN across Antibes, Cap d’Antibes, Villefranche-sur-Mer and Saint-Jean-Cap-Ferrat, the campaign captures the Riviera through film. Inspired by the effortless glamour of the 1960s, it’s a nod to the iconic Riviera era. Brought to life with models, Lovisa Fahraeus and Josh Brook.

It’s the feeling of warm pavement beneath bare feet after a long lunch. The scent of citrus drifting through the market in Antibes. Salt settling on sun-kissed skin after one last swim before dinner. Open top freedom, the sound of cicadas echoing through the pines as the coastline unfolds one corner at a time.

This is the Riviera at its most authentic.

The Riviera Edit captures those moments that can’t be planned. A swim before lunch. A market stop that turns into an afternoon. A glance across the streets. The golden light that arrives just before sunset, making everything feel softer, slower and somehow more memorable.

More than sixty years after first becoming an icon of coastal living, MOKE continues to embody the same carefree spirit that first made it synonymous with the French Riviera. Timeless, playful and effortlessly chic, it’s as much a part of the landscape as the winding coastal roads themselves.

Because the best summers aren’t measured by where you went.

They’re measured by the warmth on your skin, the sea salt in your hair, and the feeling that, for just a little while, time stood still.

Living the Dream. Since 1964.

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