​​LIVING THE DREAM SINCE 1964

Designed in Britain in the early 1960s by Sir Alec Issigonis, the father of the Austin Mini, the Mini Moke quickly gained cult status in the French Riviera, California and Australia. James Bond and Brigitte Bardot were both early converts. ​

MOKE International Limited was founded in England in 2015 to unify the brand and reshore production. We own the original ‘MOKE’ trademark and we engineer, manufacture and assembly cars exclusively in the UK with the latest technology. We built petrol cars for the Caribbean to prove out our engineering and manufacturing capabilities, before becoming the first heritage automotive brand to go 100% Electric in 2022, launching in the EU before rolling out across the globe.

The MOKE continues to be treasured for its unique styling and the feelings of freedom it evokes. Once again, the MOKE is becoming the must-have luxury beach accessory – from St Barth to St Tropez, and in all the world’s sunniest destinations. ​

STEER CLEAR OF IMITATIONS

THE BUCKBOARD

1959

Before working on the Mini, Alec Issigonis designed several military vehicles, mainly during World War II. At the end of the 1950’s when the British Army sought a suitable lightweight, air-transportable, utility vehicle, a brief was sent and a prototype was trialled. The BMC’s interpretation was a vehicle codenamed “Buckboard”, built under Issigonis’s supervision. Presented to the Queen’s troops in 1959, the first prototype failed to pass inspection due to its low ground clearance and weak 848cc engine. However, the Royal Navy showed some interest in it, as a vehicle for use on the decks of its aircraft carriers.

THE MINI MOKE

1962

Undaunted, the BMC made adjustments to its initial design and, in 1962, introduced the Mini Moke (Moke is an archaic dialect term for donkey). The vehicle exhibited larger tires, better off-road capabilities and improved suspension. The original 848 cc engine was also adapted to give the Mini Moke authentic 4×4 capabilities. However, military officials remained unimpressed. To recoup the car’s development costs, the BMC decided to commercialize a civilian version of the Moke. The new vehicle appeared in January 1964.

AUSTIN MINI MOKE

1964

Based on the original Moke, but without doors and without many optional extras, the Austin Mini Moke was marketed in the UK as a VAT-exempt, utilitarian vehicle. However, despite this advantage and its appearance in the British television series “The Prisoner”, the Austin Mini Moke only sold 10% of the 14,518 units produced and the Longbridge plant ceased production of the car in 1968.

THE MORRIS MINI MOKE

1966

In 1966 in Australia, a new version of the Moke was assembled. Called the Morris Mini Moke, the car was fitted with 13-inch wheels (larger than the 10-inch British version) and a bigger 998cc (40HP) engine, which allowed it to reach a top speed of 130 km/h.

MOKE CALIFORNIAN

1973

Based on the original Moke, but without doors and without many optional extras, the Austin Mini Moke was marketed in the UK as a VAT-exempt, utilitarian vehicle. However, despite this advantage and its appearance in the British television series “The Prisoner”, the Austin Mini Moke only sold 10% of the 14,518 units produced and the Longbridge plant ceased production of the car in 1968.

MOKE IN THE 80’S

1980

In 1980 the BMC’s Portuguese subsidiary began manufacturing the Moke. Production ceased after 13 years and about 10,000 units were made. In its 30’s years of production in various countries; a total of 49,937 Mini Mokes were produced.

THE MOKE IS REBORN!

2018

25 years on, MOKE was reborn, with MOKE International recommencing production in Europe. The MOKE remained faithful to its origins and iconic looks, whilst integrating a new 4 cylinder, fuel injection engine and uprated suspension and braking, with the option for either automatic transmission or manual.

We're ELECTRIC

2022

The management team, with experience at brands such as Rolls-Royce, Jaguar Land Rover and McLaren, were tasked to move production to the UK and enable MOKE to become the first heritage automotive brand to go 100% electric. Integrating the most pertinent elements of today’s European automotive technology, the MOKE is reimagined for a new generation of drivers.