MOKE International today announces its collaboration with luxury French department store Le Bon Marché Rive Gauche, which is hosting a pop-up MOKE experience at its landmark Paris store from August 27, 2022 to October 16, 2022.
MOKE France is exhibiting the Electric MOKE in Sunset Orange
The MOKE International pop-up will appear on the ground floor of the French department store which is synonymous with exclusivity, style and art de vivre. MOKE International is exhibiting the Electric MOKE in Sunset Orange, which has been chosen to harmonise with the aesthetic of the celebration of the 170th birthday of Le Bon Marché. A sales advisor from MOKE France will be present during the store opening hours and able to assist customers with configuration and ordering of the Electric MOKE. Additionally, a branded vehicle will be available for complimentary test drives and VIP transfers outside the store.
The new Orange Sunset electric MOKE on the ground floor of Le Bon Marché Rive Gauche
One of the most creative retailers for premium products
Willy Gruyelle, CEO of MOKE France said: “Le Bon Marché Rive Gauche is the oldest department store in the world that is still running and is counted as one of the most creative retailers for premium products, with a very high-end customer base. We are delighted to have a dedicated space for MOKE in the store, and to be part of the celebration of its 170th birthday. We look forward to expanding our outreach to potential customers in Paris, and we are confident that our presence will complement the unrivalled luxury the store epitomises.”
Le Bon Marché Rive Gauche is dedicated to selling luxury goods and is owned by the LVMH luxury brands conglomerate. This year, it is celebrating 170 years since its doors first opened: it is to this day perceived as one of the finest retailers in the world.
Embraced by Brigitte Bardot, James Bond and The Beach Boys
The British-designed original Mini Moke first appeared in 1964 and was embraced by famous faces such as Brigitte Bardot, James Bond and The Beach Boys; driven in glamourous and exclusive locations including the French Riviera. Saint-Tropez quickly became the spiritual home for the MOKE brand and the Mini Moke came to symbolise freedom and fun as the chosen ‘villa to beach’ buggy. MOKE’s deep connection with France and the luxury lifestyle make its new partnership with Le Bon Marché, in the heart of the French capital, highly fitting.
The new Electric MOKE is an emissions-free reinvigoration of the iconic Mini Moke, which not only ensures generations to come will be able to enjoy the same driving enjoyment that made it such a hit with celebrities, travellers, and coastal resorts six decades ago, but will also play a part in keeping some of the world’s most beautiful locations clean. MOKE International recently opened its flagship store – Casa MOKE – in Saint-Tropez, while the newly launched MOKE website offers the same unique MOKE experience for an online audience.